Why Stage Your Property?
FASTER SALE, HIGHER PRICE, RETURN ON INVESTMENT
If you’ve decided to sell your home or investment property, the best way to increase your chances of a faster sale with a higher price that leads to the best possible return on investment is property staging. You can think of property staging like a job interview, you come well presented and put your best foot forward to show your potential employer that you’re right for the role. The better you’re perceived by the employer, the more likely you are the get hired; it’s the same with potential buyers and your home or property.
Property Staging will help you attract more buyers, they will build an emotional connection with the home or property which will ultimately improve your negotiation position. Keep reading for more information on how we evoke these results, so you enjoy the benefits.
"An investment in Home Staging is a smarter choice than a costly Price Reduction"
IMPROVE YOUR NEGOTIATION POSITION
To achieve your desired sale price you must have some form of leverage. Something you have that a buyer can't do without. With property, it's all about the presentation. Your property must be appealing, otherwise buyers will just move on to something that is and you will be left with the bargain hunters. If your property appears dated or neglected, buyers will offer
less for it and you loose your negotiating leverage.
There are costs associated with being on the market for an extended period. There are the obvious expenses, but more importantly there is the market perception. "There must be something wrong with it". "The price is too high". "They must
be getting desperate to sell". "Lack of interest". All of these perceptions will have a negative impact on your negotiating position.
The key objective of Staging is to entice as many buyers as possible in the shortest amount of time. This will place your
Agent in a stronger negotiating position at time of sale.
EMOTIONAL CONNECTION
We all like beautiful things and when emotion gets involved in a purchase, we generally end up paying more. A buyer is unlikely to develop an emotional attachment over a cold, uninviting, vacant property. The same is true for a property that has someone else’s belongings and furniture.
That is why volume builders focus so much attention on creating the right look & feel in their display homes. They know that getting it right has a direct impact on sales.
Buyers cannot always visualise what to do with a space. You need to show them with furniture. Empty rooms can appear smaller than they are. Rooms being used for alternate purposes can also be confusing to buyers in terms of their function. Placing correctly staged furniture takes away any confusion the buyer may have as to whether, for example, a double bed will fit or not.
An empty property can expose any flaws, wear & tear, defects and damage for all to see. A buyer will have no alternative but to focus on these; a negative experience which can be used to negotiate a reduced sale price. A staged property, on the other hand, provides buyers with a positive experience which can
assist the vendor to negotiate a price on their terms.
Check out our before and after photos to decide which presentation of a property you would pay more for.
ATTRACT MORE BUYERS
Most buyers are initially searching for homes or properties online, therefore it has never been more important to stand out and look better than other listings. Ensuring the images and videos of your property are appealing to your target buyers could be the difference between a buyer deciding whether to inspect your property or not.
It is important to stage your property before you put it on the market as this will attract more buyers quicker and assist you in selling faster as the longer properties stay on the market, the more buyers begin to become wary of potential problems and why it’s still available.
Displaying a beautifully staged home helps to get more buyers interested resulting in more enquiries. More enquiries lead to more offers which in turn gives your Agent leverage to negotiate the best possible price. It is widely recognised amongst Real Estate Agents that staged properties generally sell faster and for a higher price.
